Say Hello to Pixie Fuel® Energy
Every First Friday, Black Rock Coffee Bar offers a large iced or frozen Fuel® Energy Drink for $2 off. September's featured flavor combination comes straight off the Secret Menu: the Pixie Fuel® Energy. A sweet combination of Almond, Blackberry & Orange, giving guests a refreshing boost of energy to soar into the weekend.
On Friday, September 4th, guests can enjoy a large Pixie Fuel® Energy Drink for $2 off, available at all 200+ Black Rock Coffee Bar locations.* If you miss First Friday Fuel®, don't worry – you can still enjoy the Pixie Fuel® Energy Drink and countless other combinations on Black Rock's Secret Menu.
Never Miss a First Friday Fuel®
New, secret, and all-time favorite Fuel® Energy Drinks are featured every First Friday, available to order for $2 off. Here’s how to be the first to hear about them.
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Join Black Rock Rewards - Receive a Free Medium Drink** for signing up, plus keep the perks rolling in when you opt into push notifications on the app.
FAQ: Monthly First Friday Fuel® Promotions
Q: When is Black Rock’s First Friday Fuel® promotion?
A: Every First Friday of every month. Black Rock Coffee Bar features a new Fuel® Energy Drink available for $2 off at any location.
Q: What flavor is featured in September's First Friday Fuel® promotion?
A: September's First Friday Fuel® features the Pixie Fuel® Energy Drink, a sweet combination of Almond, Blackberry & Orange – part of Black Rock’s Secret Menu.
Q: Does the First Friday Fuel® discount apply online or in the app?
A: The $2 off First Friday Fuel® offer is only available for in-store orders at any of Black Rock’s 200+ locations, while supplies last.
Q: What size Fuel® Energy Drink is included in the First Friday discount?
A: The offer applies to the featured Fuel® Energy Drink in the large (24oz) iced or frozen size.
Q: Do First Friday Fuel® purchases count towards Black Rock Rewards?
A: Yes, purchases made during First Friday Fuel® promotions earn “Bolts” through Black Rock Rewards, redeemable for complimentary beverages.
Q: Does the First Friday Fuel® flavor change every month?
A: Yes, Black Rock rotates the featured Fuel® flavor each month offering new, fan-favorite, or returning flavor combinations.
*First Friday Fuel® is only available to redeem in-store at all 200+ Black Rock Coffee Bar locations on 9/4/2026. Offer valid while supplies last, during regular operating hours. Not available on mobile or 3rd party orders.
**See br.coffee/rewards-terms for full terms & conditions.
Find your nearest Black Rock Coffee Bar on our location page.