Privacy Policy
Black Rock Coffee Privacy Policy
Last Updated: May 30, 2024
This Privacy Policy describes how Black Rock Coffee Bar, Inc. (“Black Rock Coffee,” “we,” or “us”) collects, uses, discloses and otherwise processes information about you, including when you access or use our website, mobile app, or any of our online products and services (collectively, our “Services”), when you shop in our stores, or when you interact with us (e.g., support channels or social media). We may provide different or additional notices for certain products, services, or activities; those notices supplement or replace this policy.
We may change this Privacy Policy from time to time. If we make changes, we’ll update the date above and, if changes are material, provide additional notice (e.g., in-product messaging or notifications). Please review this policy regularly.
Contents
- Collection of Information
- Use of Information
- Targeted Advertising and Analytics
- Disclosure of Information
- Your Choices
- Additional Disclosures for Individuals in Certain States
- Notice of Financial Incentives
- Contact Us
Collection of Information
The information we collect about you depends on how you interact with us or use our Services.
Information You Provide to Us
We collect information you provide directly to us. For example, when you create an account, order pickup/delivery or a subscription, make a purchase in our coffee shops, join our loyalty program, fill out a form, communicate via third-party platforms, request customer support, or otherwise communicate with us online or in our coffee shops. This may include your name, email address, billing and shipping address, phone number, demographic information (such as month and day of birth), and any other information you choose to provide. If you make a purchase, a third-party payment processor will process your payment information.
Information We Collect Automatically
- Activity Information: Information about your activity on our Services (e.g., items you browse or add to your cart).
- Transactional Information: If you purchase products or a subscription, we collect details such as product/subscription information, price, date, and location.
- Device and Usage Information: How you access our Services (hardware model, OS version, mobile network, IP address, unique identifiers, browser type, app version) and activity (access times, pages viewed, links clicked, referrer page).
- CCTV, Audio, and Chat Content: We may capture CCTV footage in our shops for security/loss prevention. Customer service conversations may be monitored/retained (including for training).
- Location Information: With your app/device permissions, we may collect your device’s precise location. You may stop precise location collection at any time (see Your Choices).
- Cookies and Similar Technologies: We use cookies, pixels, web beacons, and SDKs to understand usage and improve the Services. See Targeted Advertising and Analytics and Your Choices.
Information We Collect from Other Sources
We obtain information from other sources, such as marketing and advertising partners, analytics providers, and mailing list providers. This may include contact information and data about your preferences and shopping habits.
Information We Derive
We may draw inferences from the information we collect (e.g., infer approximate location from your IP address or infer product interests based on past purchases).
Use of Information
We use the information we collect to fulfill your orders and subscriptions and to provide, maintain, and improve our products and services. We also use information to:
- Personalize your experience;
- Send technical notices, security alerts, support messages, and other transactional or relationship messages; respond to customer service inquiries;
- Communicate with you (e.g., SMS, email, push) about products, services, and events from Black Rock Coffee and others (see Your Choices);
- Target advertisements to you on third-party platforms and websites (see Your Choices);
- Monitor/analyze trends, usage, and activities; develop new products/services; run promotions and deliver rewards;
- Provide and administer loyalty programs;
- Detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity; protect rights and property;
- Comply with legal and financial obligations.
Targeted Advertising and Analytics
We engage others to deliver interest-based ads and provide analytics. These partners may use cookies, web beacons, SDKs, device identifiers, and similar technologies to collect information about your use of our Services and other sites/apps (e.g., IP address, browser/mobile network info, pages viewed, time spent, links clicked, conversions).
You can opt out of cookie-based ad targeting on our website by using the “Your Privacy Choices” link in the footer. Your choice is browser-specific; you’ll need to renew it if you clear cookies or use a new device/browser. To learn more about interest-based ads or to opt out of participating companies, visit www.aboutads.info/choices.
Mobile Application Opt-Out. Adjust tracking/advertising settings in your iOS or Android device settings. You can also manage push notification settings on your device.
We may also share identifiers (e.g., hashed email/phone) with advertising partners so they can show more relevant ads across the web and in apps. Depending on your location, you may opt out of these disclosures by emailing privacy@br.coffee.
Disclosure of Information
We disclose personal information as described above and in the following circumstances:
- Vendors and Service Providers: Hosting, shipping/delivery, payment processing, subscription/loyalty management, financing, fraud prevention, customer service, data enrichment, analytics, and marketing.
- Other Users and the Public: Content you post publicly (e.g., product reviews) is visible to others.
- Law Enforcement/Legal: In response to lawful requests or where required by law.
- To Protect Rights: If necessary to protect the rights, property, and safety of Black Rock Coffee, our customers, or others.
- Professional Advisors: Legal, financial, insurance, and other advisors.
- Corporate Transactions: In connection with or during negotiations of mergers, asset sales, financing, or acquisitions.
- Consent/Direction: Where you consent or direct us to do so.
- Aggregated/De-identified Data: We may disclose information that cannot reasonably identify you. We won’t attempt to re-identify, except as permitted by law.
Your Choices
Account Information
You can access, modify, and delete certain information in your online account by logging in at any time.
Cookies and Similar Tracking Technologies
We use cookies and similar technologies to analyze visits and interactions with our Services and marketing. You can adjust your browser settings to remove or reject cookies. You can also adjust certain cookie settings via the “Your Privacy Choices” link on our site.
Communications Preferences
You may opt out of promotional texts and emails by following the instructions in those messages. We may still send non-promotional messages (e.g., about your account, order confirmations, ongoing business relations).
Mobile Push Notifications
With your permission, we may send push notifications. You can turn these off in your device settings at any time.
Geolocation Information
When an app first requests precise location, you can consent or decline. If you initially consented, you can later stop precise location collection in your device settings.
Additional Disclosures for Individuals in Certain States
States such as California, Colorado, Connecticut, Montana, Oregon, Texas, Utah, and Virginia have enacted privacy laws providing certain rights and requiring additional disclosures (“State Privacy Laws”). If you are a resident of one of these states and we are subject to the applicable law, this section applies.
Collection, Use, and Disclosure of Personal Information for Business Purposes
| Category of Personal Information | Categories of Recipients | Use of Personal Information |
|---|---|---|
|
• Identifiers (contact/account info, name, billing/shipping address, email) • Commercial information (transaction details) • Demographic information (month/day of birth) • Internet/network activity (pages/products viewed, links clicked) • Location information (city or precise location if enabled in app) • Audio/visual (customer service call recordings, in-store CCTV) • Inferences (e.g., product interests) |
• Vendors/service providers • Corporate affiliates • Other users/public (for posted reviews) • Law enforcement/legal • To protect rights of Black Rock Coffee/others • Professional advisors • In connection with a corporate transaction • With your consent/direction |
• Fulfill orders/subscriptions • Provide, maintain, improve Services/products • Personalize experience • Send transactional/relationship messages; support • Communicate about products/services (email, SMS, push) • Monitor/analyze usage; develop new products/services • Run promotions; deliver entries/rewards • Provide/administer loyalty programs • Detect/prevent fraud/security incidents; protect rights • Comply with legal and financial obligations |
Personal Information that we “Share,” “Sell,” or use for “Targeted Advertising”
Some advertising and analytics activities may constitute “sharing,” “selling,” or “targeted advertising” under certain State Privacy Laws. To advertise and to better understand and personalize interactions, we may disclose the categories below to the listed third parties:
| Category of Personal Information | Category of Third Parties |
|---|---|
| Identifiers (e.g., cookie IDs or a hashed email address) | Advertising and marketing networks |
| Commercial information (e.g., purchases you make from us) | Advertising and marketing networks |
| Internet/electronic network activity (pages viewed, links clicked on our Services) | Advertising and marketing networks |
| Inferences (e.g., likely interests based on prior purchases) | Advertising and marketing networks |
Other Details About our Information Practices
- We collect personal information directly from you, automatically via your use of the Services, and from third parties (see Collection of Information).
- We do not use or disclose information deemed “sensitive” under State Privacy Laws to infer characteristics about you.
- We do not knowingly sell or share personal information about consumers under 16.
- We retain information as needed for business/legal reasons, including applicable limitation periods.
Your Privacy Rights
Opt Out of Sales, Sharing, and Targeted Advertising. Activities described in Targeted Advertising and Analytics may be considered “sales,” “sharing,” or “targeted advertising.” You can opt out of cookie-based targeting via the “Your Privacy Choices” link on our site. If you are in California or Colorado, you can also visit our site with a legally-recognized opt-out signal enabled (e.g., Global Privacy Control). Your cookie opt-out is browser-specific.
We may also disclose purchase and contact information (e.g., email, mailing address) to advertising partners and other third parties for marketing. To opt out of these disclosures, email privacy@br.coffee.
Access, Deletion, Correction. Depending on your state, you may request access to, deletion of, or correction of your personal information by emailing privacy@br.coffee. We may verify your request (e.g., by confirming details about a recent purchase).
Appeals. If we deny your request, you may appeal by contacting privacy@br.coffee. If you have concerns after an appeal, you may contact your state’s attorney general.
Authorized Agents. Authorized agents must provide proof of authority (e.g., power of attorney or signed permission). Email requests to privacy@br.coffee.
Nondiscrimination. We will not discriminate against you for exercising your privacy rights.
Notice of Financial Incentives
We may offer financial incentives (e.g., discounts) for joining our rewards program or signing up for marketing emails/texts. When you participate, we collect personal information such as identifiers (email/phone), commercial information (preferences, history), inferences, and other related data. You can opt in by following program instructions and opt out at any time (e.g., via program terms, promotional emails/texts, or by emailing privacy@br.coffee). Additional terms may apply at sign-up. The value of your personal information is reasonably related to the value of the offer/discount.
Contact Us
If you have questions about this Privacy Policy, contact us at privacy@br.coffee.